brief:
background: introducing nuud, the woman’s anti odorant that you can squeeze from a bottle. this quirky new brand is all-natural, sustainable, and here to make everyone’s pits smell like heaven.
challenge: the ask is to prove to women across all ages (because every age sweats..duhh) that nuud is THE anti-odorant to keep them fresh, longer than their regular chemically filled stick or spray. the first step is to introduce the product into the market and have people get to know the voice of this new brand.
insight/idea: what better way than to prove that this stuff really works, than a demonstration. the #nevernotfresh campaign will offer an anti-odorant in the washroom of busy subway/train stations. after work. we’re sure it will be much appreciated.
“the idea is to make them feel fresh at a point in the day when they could need a lil help”
follow the consumer journey below
